Marketing Leadership for Companies Ready to Scale
Need To Talk is a Fractional CMO and marketing advisory firm helping companies align strategy, execution, and growth.
We work with founders, leadership teams, and established businesses to diagnose growth barriers, build clear marketing strategies, and oversee execution. Our role is not to replace your team—but to provide the strategic clarity, operational structure, and leadership needed to unlock sustainable growth.
Trusted by founders and leadership teams across the UAE and GCC, Need To Talk provides executive-level marketing leadership without the cost or delay of a full-time CMO.
Marketing Strategy and Fractional CMO Leadership for Sustainable Growth
Most businesses reach a point where growth slows—not because of lack of effort, but because marketing lacks clear leadership, structure, and strategic direction. Without executive-level guidance, marketing becomes fragmented, reactive, and disconnected from business objectives.
Need To Talk provides fractional CMO leadership and strategic marketing advisory to help businesses regain clarity, align execution, and build scalable growth systems.
We work directly with founders and leadership teams to define strategy, oversee implementation, and ensure marketing operates as a predictable growth driver.
Our approach bridges the gap between business strategy and marketing execution—transforming marketing from isolated activities into a structured, accountable, and scalable function.
This fractional CMO model allows companies to access senior marketing leadership, strategic clarity, and execution oversight—accelerating growth while reducing risk.
How Need To Talk Helps Companies Build Scalable Marketing Systems
This overview explains our structured approach to marketing leadership, execution oversight, and scalable growth development.
Our Structured Marketing Leadership Framework
Our proven framework provides strategic clarity, structured execution, and scalable growth systems—ensuring marketing operates as a predictable business driver, not isolated activity.
Strategic Diagnosis and Growth Alignment
We assess your business model, market position, customer segments, and growth constraints to define a clear, data-driven marketing strategy.
Marketing System Design and Execution Planning
We define the structure, channels, messaging, and execution roadmap required to align marketing with business objectives.
Implementation Oversight and Leadership
We provide executive-level marketing leadership to guide execution, ensure accountability, and maintain strategic alignment.
Performance Optimization and Scalable Growth
Automation, advertising, SEO, and retention programs.
This structured fractional CMO framework enables companies to transition from fragmented marketing efforts to a scalable, predictable growth system.
Our role is to ensure marketing operates as a leadership function—aligned with business strategy, measurable, and built for long-term growth.
Marketing Leadership Across High-Growth and Established Industries
We work with founders, leadership teams, and established companies across multiple industries—providing fractional CMO leadership, marketing strategy, and execution oversight to support scalable growth.
Our structured approach adapts to the operational realities, customer behavior, and growth dynamics of each industry—ensuring marketing systems are aligned with business objectives and revenue outcomes.
Manufacturing Companies
Distribution and Supply Chain Businesses
Professional Services Firms
Family-Owned and Legacy Businesses
Restaurants and Food Service Brands
Retail and Multi-Location Businesses
Hospitality and Guest Experience Brands
Service-Based Businesses
Many of our clients reach a stage where growth slows due to lack of strategic marketing leadership. Our fractional CMO model provides the executive guidance needed to restore clarity, structure, and scalable growth.
Whether supporting a single-location business or a multi-market organization, our focus remains the same: aligning marketing strategy with business growth objectives.
Executive Marketing Leadership and Advisory Team
Need To Talk is led by experienced marketing advisors and operators who work directly with founders and leadership teams to define strategy, oversee execution, and drive measurable growth.
Our team combines strategic leadership, operational expertise, and hands-on execution experience—ensuring marketing operates as a structured, accountable, and scalable business function.
Najem Antonios
Managing Partner
Provides executive-level marketing leadership and strategic advisory, helping companies align marketing with business growth, improve decision-making, and build scalable marketing systems.
Mostapha Al-Ghazal
Technology & Operation Manager
Oversees technology infrastructure, analytics, and operational systems to ensure marketing execution is efficient, measurable, and aligned with growth objectives.
Yuliia Mukhutdinova
Brand Advisor
Supports brand strategy and positioning, ensuring companies communicate clearly, consistently, and credibly across all marketing channels.
Farid Al Hachim
Marketing Account Manager
Manages marketing execution and client coordination, ensuring strategic initiatives are implemented effectively and aligned with defined growth plans.
Camil Al-Musharrafieh
Senior Director
Provides senior strategic oversight and marketing leadership, supporting executive decision-making and long-term business scalability.
Raneem Nakkouzi
Senior Graphic Designer
Leads visual communication and brand system implementation, ensuring strategic positioning is reflected consistently across all touchpoints.
Makram Najem
Senior Hospitality & F&B Strategy Consultant
Advises hospitality and F&B leaders on growth strategy, positioning, and performance optimization, helping businesses improve profitability, strengthen market positioning, and build scalable operations.
Abdelrahman Fathy
Financial & Performance Strategy Consultant
Supports leadership teams with financial analysis, performance modeling, and ROI-driven insights, ensuring strategic decisions are grounded in data and aligned with sustainable business growth.
Sabine Barakat
Junior Graphic Designer
Supports the implementation of brand and marketing assets, ensuring visual consistency across touchpoints and contributing to the clear and professional communication of strategic positioning.
Our leadership team works directly with clients—providing the clarity, structure, and executive marketing leadership needed to support sustainable business growth.
Our team combines strategic leadership, operational expertise, and hands-on execution experience—ensuring marketing operates as a structured, accountable, and scalable business function.
Why Companies Choose Need To Talk
Companies engage Need To Talk when growth slows, marketing lacks clear leadership, or execution becomes fragmented. Our fractional CMO model provides senior-level strategic direction, operational structure, and execution oversight—without the cost or delay of hiring a full-time executive.
- Executive-level marketing leadership without full-time overhead
- Clear strategy aligned with measurable business outcomes
- Structured execution oversight across internal and external teams
- Scalable marketing systems built for long-term growth
- Trusted by founders and leadership teams across the UAE and GCC
Our role is to ensure marketing operates as a predictable, accountable growth function—not a reactive set of disconnected activities.
Where We Operate
Executive-level marketing leadership and Fractional CMO advisory across Dubai, the UAE, the GCC, and selected international markets.
Need To Talk provides strategic marketing advisory and fractional CMO leadership to companies across Dubai, the UAE, Saudi Arabia, Qatar, and the wider GCC region, as well as supporting international clients expanding into these markets. Our team works remotely and on-site with leadership teams to define strategy, oversee execution, and build scalable growth systems aligned with regional and global business objectives.
Start With Strategic Clarity
A focused conversation to understand your growth stage, challenges, and where executive-level marketing leadership can create the most impact.
Whether you are preparing for expansion, addressing stalled growth, or seeking stronger marketing leadership, our role begins with understanding your business, your objectives, and your current constraints. This initial strategy call allows us to assess alignment, identify key priorities, and determine the most effective path forward.
If there is a strong fit, we define a clear engagement focused on building structure, accountability, and scalable growth.
No obligation. Senior-level strategic discussion focused on your business context.