Challenge
Traditional Lebanese restaurant with strong local reputation but minimal digital presence. Needed to modernize brand perception while maintaining authentic heritage appeal
Solution
- Cultural Connection Strategy: Blending traditional Lebanese hospitality with modern digital engagement
- User-Generated Content System: Implementing customer photo/video sharing incentives
- Local Community Building: Geo-targeted campaigns focusing on Lebanese expatriate community
- Online Reservation System: Streamlined booking process reducing no-shows by 35%
Results
- 15,000-strong community of engaged food enthusiasts
- 45% increase in weekday dining traffic
- 60% of reservations coming through digital channels
- Successfully balanced traditional authenticity with modern appeal