Challenge
New luxury lifestyle destination needing to establish brand identity and attract high-value customers from launch. No existing digital footprint or customer base.
Solution
- Brand Persona Development: AI-driven analysis of luxury consumer behavior in GCC region
- Multi-Platform Launch Strategy: Coordinated Instagram, Facebook, and LinkedIn campaign rollout
- Influencer Partnership Framework: Strategic collaboration with luxury lifestyle influencers
- CRM Integration: HubSpot implementation for premium customer journey mapping
Results
- 18,500 engaged followers within first year of operation
- 70% organic reach through viral content strategies
- AED 2.3M in direct bookings through social media channels
- Established as premium destination within 6 months of launch