Challenge
Well-established café facing increased competition from new boutique coffee shops. Needed to refresh brand image and attract younger demographic without alienating existing loyal customers.
Solution
- Brand Perception Analysis: AI-powered sentiment analysis of customer reviews and feedback
- Multi-Generational Content Strategy: Content appealing to both existing loyalists and new younger audience
- Loyalty Program Digitalization: Transitioned from physical cards to app-based rewards system
- Seasonal Campaign Framework: Quarterly themed promotions keeping content fresh and engaging
Results
- 14,500 followers with high engagement rates
- 30% increase in 18-35 age demographic customers
- 20% uplift in average spend per visit
- Maintained 95% retention of existing loyal customer base