Challenge
Multiple client portfolios showing declining marketing ROI and inefficient budget allocation across traditional and digital channels.
Solution
- Comprehensive Marketing Audit: AI-powered analysis of all campaign performance data
- Vendor Performance Optimization: Renegotiated contracts and eliminated underperforming partnerships
- Data-Driven Budget Reallocation: Shifted spend to highest-performing channels and tactics
- Cross-Client Learning Implementation: Applied successful strategies across portfolio while maintaining customization
Results
- 35% improvement in overall campaign ROI across client portfolio
- 30% cost reduction in vendor management through optimized negotiations
- 20% increase in client retention through demonstrated performance improvements
- 15M AED budget managed with precise tracking and accountability